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Interview With Torshanda and Emily, Creators and Owners Behind The Peaceful Moose

The Peaceful Moose

We sat down with Torshanda and Emily, Creators and Owners Behind The Peaceful Moose, to interview them and their small business!

Tell us about yourself and your business.

Our names are Torshanda and Emily and we are based out of Central Kentucky.  We have been friends for years and share a love for natural products, animals, video games and Invader Zim.  We created The Peaceful Moose when we both realized that we were tired of chemical laden bath and beauty products.  We wanted to create natural soaps and other bath and beauty products that are made with natural and ethically sourced materials and most importantly, we want you to be able to read our labels and know exactly what you have purchased and what was used to create it.

What is your background? Education, Work Experience?

Torshanda has always day dreamed about owning her own business as a child and even obtained a degree in Business and Technology. As for work experience, Torshanda has a lot of experience working as an entry level retail associate, and even worked at two corporate offices at different levels to help her understand the inner workings of the company.  Emily grew up within the dog show community and traveled with her family around the East Coast.  Instead of wanting to learn how to show dogs, she was interested in speaking with vendors to learn more about the products that they sell and how they got to where they are today.  Having the opportunity to speak with so many people allowed Emily's dream of owning her own business to really blossom.  Emily has experience as a retail associate and has held a number of leadership and customer service roles.  Emily holds a degree in General Arts & Sciences.

How long have you been in business?

July 2018 is when our research, brainstorming phase began for our company. Once we had created some sample batches of products, tested them and fine-tuned our process, we officially became a business and a LLP in September of 2018.

How did you get started in this business?

 How we got started? It all started with a bath bomb and shampoo bar kit Torshanda got Emily as a housewarming gift. After sitting down and talking we both realized collectively that we both have a drive and want to create something that was safe for us to use, and to give to others.

 How did you get the background and skills necessary to run this type of business?

 It took a lot of research, time, and a lot of trial and error.  Neither of us had experience with making soap or any of the products we sell today. It was extremely important that we learn more about the process of creating these products and best practices for making our products. We are still learning as we go and loving each millstone we achieve.  It’s amazing to be able to say we created this and we’re running our own business.

How do you market your business? How are people aware of your business?

Currently, we do a lot of marketing to separate groups that we belong to and purchase ad space on various social media platforms.  We have a great following on social media, through our website, and have a close-knit group of supporters of our product who help get the word out. One of our huge goals for 2019 is to start doing festivals in our state to expand our brand recognition. 

Where do you see your business in the next year? In the next five years?

 In the next year, we are wanting to have a robust line of products that suits various needs for our customer and community. Our current goals are scrubs, soaks, and a few other items we want to surprise you all with! As mentioned in the earlier question this coming year, we’re working on being more visible to our customers by going to festivals and events as well. In the next five years…hopefully sooner to have a store front location.

 The next ten years?

 In the next ten years, we would love to have our products displayed in local and well-known retail stores and websites that share our values of keeping things ethically scoured.

How has technology, such as computers and the Internet, impacted on how you conduct business?

We started our business as a 100% online business to start out with.  Having the ability to post our products on the internet and leverage social media has greatly impacted our business and our customer base. Plus with all the amazing technology that is out there, we can and have done sales on the fly for some of our customers.  I would like to thank PayPal for their store merchant app, it’s been a life saver when people want to buy from us directly instead of going to our website and for a custom order requests.

Whom do you seek advice from for your business?

 There are so many wonderful and successful small businesses out there and a lot of them have shared their successes and challenges openly through social media and blog posts.  We have reviewed what others have done and tapped into some local small businesses, such as Dirty South Pottery and Blue Grass Hemp Company.

 

What advice do you have to new business owners?

 It is not easy starting your own business and going down the rabbit hole that is IRS accounts, local law and various other regulations. Remember to laugh, have compassion for yourself, and never give up.  You are going to mess up and make mistakes sometimes and that is 100% okay.  Without mistakes, you can't grow and continue to build.  There will be times that you are completely overwhelmed with it all and continue to ask yourself, 'why in the world did I think this was a good idea?' but always remember WHY you started in the first place and let that empower you to get back up again.  You got this.

 

Social Media Pages
Website: https://www.thepeacefulmoose.com/
Facebook: https://www.facebook.com/PeacefulMoose/
Twitter: https://twitter.com/MoosePeaceful
Instagram:  https://www.instagram.com/thepeacefulmoose/

Interview With Darrell, Creator and Owner of @Chineshascloset

ChineshasClosetLLC Hand Crafted Soap.jpg

We sat down with Darrell, creator and owner behind the chineshascloset to interview him and his small business!

Tell us about yourself and your business. 

I’m originally from Cincinnati, OH and have been living in Memphis, TN for the past 3 years. I have always been a creative individual and choosing another career path separated me from that side for awhile.  My business opened up my creative side again. I make Soy Candles, Body Butters, Face and Body Scrubs, Handcrafted Soaps, Room Sprays, Body Wash and Hand Soaps. 

What is your background? Education, Work Experience?

 I went to college at Wright State University in Dayton, OH. I studied theatre arts and music where I performed in musicals as well as sung in performing arts groups. While performing, I also on the side worked in the customer service industry as a server in Banquet events, Country Clubs, Restaurants and Private home settings. I decided to leave the performing arts to focus solely on the service industry and for the past 17 years have been working for the airlines as a flight attendant. This choice I later realized was a major plus to running the business I started. Having great customer service skills is crucial in having a successful business. 

How long have you been in business? 

I have been in business for a year. How did you get started in this business? I’ve always loved candles and aromas. I would spend so much money on candles not realizing that it was more than the fragrance that made a good candle. I was desperately looking for a creative outlet, after not having that outlet for quite some time.  My soul was craving it and it wasn’t screaming for the performing arts anymore, it needed to be more arts and crafts like, so I decided to give candle making a try. I wanted create my own signature scents but with quality ingredients and see what would happen. I purchased a candle making kit from amazon and gave a few away as gifts. I received positive feedback and inquiries on where to buy more which then intrigued me. I decided to buy 300 mason jars and do a soft launch via word of mouth to everyone I knew and Facebook, I sold out of everything and later was introduced to Etsy by a friend/customer who suggested it to me to expand my candles to a broader audience. 

How did you get the background and skills necessary to run this type of business?  

To be honest, I never dreamed I would be running a business. I have never taken a business course but wasn’t gonna let that stop me from trying to make this work. I just wanted to share my passions, talents and products with others. Everything that has happened with my business has been trial and error and organic growth. I believe working in customer service helped me immensely. I am always professional and love to have satisfied customers. I always give samples with orders to introduce other products to my customers. I appreciate all feedback whether it be positive or negative. I can only continue to grow knowing what is and what’s not working. I strive to make satisfactory products and believe if I won’t buy it, I certainly won’t try to sell it. My knowledge of candles has helped me understand the type of candle I wanted to produce. I wanted a highly scented candle made with quality wax and wicks at an affordable price. What started as me only making candles in the beginning slowly grew to me adding other products. Throughout my first year of business,  I allowed my creativity to push my talents and gifts beyond candles. I wanted to grow my brand to evolve into other areas including bath and beauty. 

How do you market your business? How are people aware of your business? 

I use Facebook, Instagram and Pinterest to market my business via social media. I also participate in Pop ups around the local areas and being in the airline industry, I have lots of customers and friends that spread the word of my business as well. Nothing better than word of mouth.  

Where do you see your business in the next year?

 In the next year, I want to involve myself in more pop ups and local events. I would like to have more personal interaction with customers. I am overjoyed with my Etsy Shop and it’s continued growth, I just feel it is necessary for customers to see my passion behind the products in person. Having an online business limits that. Once I get to talking and showing my products on a face to face level, it is understood why I started this business. 


In the next five years? 

 Continuing to grow successfully and hopefully have my products in boutiques and shops some day.

How has technology, such as computers and the Internet, impacted on how you conduct business? 

I have always been connected with social media, but once I started my business, I found it a major asset to drive my online sales. You have to stay consistent on social media when running an online business. I love staging my products, photographing them and posting them online for others to see and hopefully drive a sale from it. Presentation is everything and I have learned that people love to shop with their eyes first. The internet allows your work to be seen by many. 

Whom do you seek advice from for your business? 

Whenever I need advice I speak with other friends that are in the same industry whether it be candle makers or soap makers and bounce ideas off one another. 

What advice do you have to new business owners?  

Well being that I am only a year into my business, I consider myself new as well. I will say this is what helps me day to day: Believe in your creativity and dreams when others doubt you, Never place limits on your creativity and ideas, Surround yourself with good people that can motivate and encourage you, Never comprise your product or brand for the sake of pleasing others and lastly, Have confidence and knowledge about your products and what you’re selling. 

Social Media Pages

Website/Etsy Shop: www.chineshascloset.com
Facebookhttps://www.facebook.com/chineshascloset/
Instagramhttps://www.instagram.com/chineshascloset/
Pinterest: https://www.pinterest.com/chineshasclosetllc/

INTERVIEW WITH KIRI, CREATOR AND OWNER OF THE HONEY BAGGER

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We sat down with Kiri, creator and owner behind The Honey Bagger to interview her and her small business.

Hi Kiri! We’re so glad to have you! Can you tell us about yourself and your business?

My name is Kiri and I live in Pickering, Ontario in Canada.  My parents are British, I was born in New Zealand but have lived pretty much my whole life in Canada.  I have been married for almost 10 years to my husband and have an amazing almost 20 year old son.  My business is called The Honey Bagger and I create custom purses, makeup bags, hats and more.  I try to find unique fabrics that will “speak” to my customers, that way I can ensure that their new purse will be a true reflection of their personal style and a truly unique creation.  I have more recently started to pair my fabrics with sparkle vinyl to really help them pop!

What is your background? Education, Work Experience?

I actually went to school for physical anthropology, and had planned to go into forensic anthropology (picture the TV show Bones)...but then I had my son while I was in University and started working for a bank...which is so completely different from what I do at The Honey Bagger!  I have always been creative and when I was younger I loved drawing, making things with FIMO and sewing.  My mum taught me to sew many, many moons ago and I even ended up sewing mine and my sisters prom dresses!  So other than what I learned from my mum, I am pretty much self taught.

How long have you been in business?

I officially opened my Etsy shop back in 2011, but I didn’t really get going with it until a few years later.  That said even now I probably don’t focus on it as much as I should.  It can definitely be hard trying to balance a full time job, multiple side hustles and family life.

How did you get started in this business?

I started The Honey Bagger for two reasons....on one side I looked at it as a way to allow my artistic side out and let me create things, and on the other side it was a way to help give my family a little extra income.  I started very small and I can’t thank my my parents enough for helping me out, they bought my first really nice sewing machine (a project runway brother machine...which I loved) but also my old roller derby teammates from Durham Region Roller Derby for supporting me back when I was getting started!  Looking back on some of the things I used to make really helps me to realize how much I have learnt over the years from both a design and sewing perspective.

How did you get the background and skills necessary to run this type of business?

As I mentioned, my mum taught me to sew, other than that it was trial and error.  I would love to say I went to school for design or that I have a strong design background but I don’t....I pretty much muddled along and learned from both my successes and my failures...and had a few ugly cries along the way.  Nowadays there is YouTube for tutorials (and I use these sometimes), plus some great sewing blogs and just reaching out to other creators has been very helpful too!  But mostly (for me) it has been trial and error....when I first started making my own patterns I learnt a valuable lesson in seam allowances....and the need to budget for them :)

How do you market your business? How are people aware of your business?

This is where I probably still need to do a bit more learning and get myself out there.  I don’t like to “push” my products and always feel like the right people will find me.  But given that there are so many talented creators out there, in truth it can be hard for people to find any one maker.  I rely a lot on word of mouth and I do have a loyal following of people that love my creations.  My goal for 2019 is to focus more on social media so that I can reach more people.  But I must say that it can be hard to reach people when Facebooks and Instagram control how many people your posts reach, unless you are willing to pay a lot of money.  This really does make it hard for small businesses!

Where do you see your business in the next year? In the next five years?

In the next year my main goal is to participate in the One of a Kind Christmas show!  I have been many times as a customer, but would love to be featured there as an artist.  Beyond that I want to grow my business a bit, I’m actually not looking to quit my day job as I love it.  I love the balance of the bank, which feeds my analytical side and The Honey Bagger which feeds my creative side.   One thing I do plan on focusing on in 2019 is setting up a schedule for myself, so that I can better balance work, sewing and family.  When I’m at The Day Job I find myself thinking about all the things I would be sewing if I was at home, but then when I’m not home I get distracted by all the things that need to be done in the house, or...let’s face it Netflix!

The next ten years?

Wow.....in the next ten years?   I guess I would like to steadily increase my sales, but again not too big or too quickly.  I am hoping to retire in under 15 years (woo hoo Freedom 55) and I would love to be able to do more with The Honey Bagger at that point.  My dream is to have a little farmhouse with a few animals, and having an online shop is something that I can take with me anywhere I go! 

How has technology, such as computers and the Internet, impacted on how you conduct business?

From a marketing and sales perspective I think that changes in technology and more so the way in which we interact with it and with each other through it has really exploded the reach that small businesses have to their clients.  It is now possible to run a small shop out of your home and reach clients just about anywhere in the world, with an ease that would have been impossible not that long ago.  As I mentioned I live in Canada and I have sent my creations to Greece, Germany, Estonia, Australia and Israel!

Whom do you seek advice from for your business?

I talk to friends, family, other makers and definitely my customers.  I don’t tend to follow trends (not sure if that is good or bad), I just do my own thing.  I do think it is important to always challenge yourself and your skills or it is very easy to become stagnant.  So if I see something that I want to try but I’m not sure how to approach it I will try and find someone that is currently doing it and reach out to them for help and guidance.  Most of the time people are more than willing to share their knowledge!  I’m also thinking about getting a SkillShare membership to help increase my knowledge about marketing and more of the business side of things.  As a creative person I do tend to get sucked into the creative side of things and don’t focus enough on the actual business-y side of things.

What advice do you have to new business owners?

Know your skills, your limitations and follow your dreams, don’t just follow trends as they will come and go.  Be true to yourself and value every single customer that you have, even if its only a few.  I honestly believe it is better to have a few true followers/customers that really value what you are creating than a hoard that likes your creations just because they are “cool” in the moment.

Website/Etsy Shop: www.thehoneybagger.com
Facebook: www.facebook.com/thehoneybagger
Instagram: www.instagram.com/thehoneybagger